Sure, the fact that the Core Bank kids’ bank is a block and symbolizes financial management as a building block in life is clever and adds some context for marketing it… but, that cleverness doesn’t necessarily add much to the experience a child will have using it.

When children are involved, it’s important we leave a positive effect on their lives. With that in mind, we added some milestones on the side of the translucent bank to create an experience that can help shape a child’s spending/saving habits for a lifetime.

It’s a small but mighty shift in thinking about design and how it effects others. With an experiential branding mindset, we can create more memorable experiences rather than just things.

Want to connect your brand to your audience through experiential thinking? Let’s talk.
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