Many agencies design products, websites, widgets, signage, logos, etc.
We design experiences.

What does that mean?
I’ll try to explain with 5 separate posts of small but mighty experiences we designed for Core Bank

1 of 5: Parking Signs & Welcome Signs
Here is what was previously used at the two banks before they merged to become Core Bank. Straight-forward and did the job.

We updated the parking signs.

We also added a subtle but bold message on the front door.

On the surface, it may look like we designed a new parking sign and a welcome sign.
Actually, we designed an experience for clients, potential clients and employees.

Here’s how:

We designed three different experiences that all tied back to the brand attributes and business goals for Core Bank. With an experiential branding mindset, we can create more effective marketing.

Want to connect your brand to your audience through experiential thinking? Let’s talk.
Related Post: 2 of 5: Core Bank Kids’ Bank
Related Post: 3 of 5: Core Bank Employee Handbook